Good CREATIVE SOLUTION is the foundation of any successful advertising campaign. What if you already have media that don’t have to attract viewers, listeners and readers?
What if the target audience is already in waiting rooms of healthcare centres, veterinary clinics or pharmacies? What if they are already in public transport, in schools and universities, in lifts and hallways of office buildings? Or on beaches?
In that case ALL IT TAKES IS A GOOD CREATIVE SOLUTION which will employ the principles of AID and get the job done – sell your product! All it takes is a creative solution that will ATTRACT ATTENTION and SPARK INTEREST among a particular target group, which is already in a specific area or at the beach. All it takes is to understand the nature of this media – they are both interesting CONTENT and efficient PROMOTION. In these locations DESIRE is slowly formed and the POINT OF SALE is very close and quickly reachable so all you need is to prompt buyers to ACTION and get an excellent SALE REACTION.
Presenting those who did the best job in 2015!
WINNER 2015.: ŠEF
APPLICANT: McCann, Zagreb
2nd PLACE: BLACK RADLER FUN
APPLICANT: Imago advertising agency
3rd MJESTO: IDEMO DELAT (BACK TO WORK)
APPLICANT: Status Grup